Affiliate

Romanian partner advertising firm 2Performant acquires Profitshare, partners with eMAG manager

.2Performant, a Romanian innovation and associate marketing remedies provider, announced on Monday, September 9, at the Bucharest Stock Exchange, that it intends to acquire the Profitshare partner networks in Romania and also Bulgaria from Conversion Marketing. All at once, Dante International, the owner of eMAG, will become an investor in 2Performant.On September 6, 2Performant's Panel of Directors concluded an initial contract to obtain the Profitshare.ro and also Profitshare.bg partner networks owned through Transformation Advertising And Marketing S.R.L. and Transformation Advertising And Marketing EOOD. The agreement details the principles of the transaction and is actually certainly not lawfully binding, corresponding to the business push cited by Economedia.The procedure includes the move of the Profitshare business lines coming from Conversion Advertising S.R.L. and Transformation Advertising And Marketing EOOD (as sellers) to 2Performant (as the buyer). Dante International S.A. (a large number investor of Transformation Advertising S.R.L.) will certainly belong to business transactions contract as a sponsor." As soon as the Profitshare purchase is finished, our company will certainly increase our present ability as well as expand our client profile in both Romania as well as Bulgaria. Our company still have a few significant actions to complete, however I am self-assured that the teams involved in the deal on each sides are going to handle to complete them properly. Our team will definitely declare our post-acquisition strategies after finalizing the purchase depending on to the last deal," pointed out Dorin Boerescu, CEO as well as Co-Founder of 2Performant Network.The purchase cost is actually RON 4.3 million, as well as are going to be actually spent 55% in cash and also 45% in 2Performant portions through a funding rise.." 2Performant is a young and compelling company along with worths that sound along with our company. Our team anticipate that, after the transaction is actually finalized, the Profitshare business integrated along with 2Performant will supply more significant worth to its own clients," said Tudor Manea, General Manager of Dante International SA.2Performant likewise keeps in mind that many steps continue to be to finish as well as settle the purchase, like the successful completion of the as a result of diligence analysis by 2Performant.Profitshare was launched in 2012 and also currently has a collection of 250 associate courses (consisting of the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Photo resource: the firm).